An unusual ad for “Joseph Pilates and his Art and Science of Contrology Orchestra.” Image first shared 5/12/23.
Tag: Joseph Pilates Articles
This incredible find is due to the research of Cathy Strack. Her discovery debuted to the pilates community through publication in her book, Get to Know Joe Pilates. This image is from Elaine Ewing’s personal collection of original magazines and articles. This ad, dating back to 1927 is the oldest known US based Pilates ad to date. Image first shared 5/12/23.
In the late 1930’s, Joseph Pilates took out this ad for an unspecified invention. Based on the price point and the description, we’re thinking it might be the Magic Circle or the Tensometer. It appears that he is advertising a $5 royalty given to those who are willing to sell the apparatus for him. So cool! Stay tuned as the research continues.
Special thanks to Ellen Boyle for sending me this incredible historical find! Image first shared on 10/25/21.
These ads were individually placed by three of the Pilates Elders in the 1960s: Carola Trier, Eve Gentry, and Bruce King. Although none of them mention Contrology or Joseph Pilates specifically, we know that Carola Trier did teach Joe’s method in her studio. Additionally, it is notable to find ads from Bruce King and Eve Gentry, giving us a greater perspective to their careers. Images first shared on 10/5/21.